MIAMI – March 7, 2012 – The BK CROWNTM/MC Program at BURGER KING® has continued its endeavor to inspire children’s imaginations and empower them to learn more about important causes and charities. Through the program’s new promotion with the Wildlife Conservation Society (WCS), children had the opportunity to name a one year-old male, black-footed penguin residing at the New York Aquarium in Coney Island, Brooklyn. The promotion, which ran from January 30th through March 4th, concluded this week in a naming ceremony at the New York Aquarium, announcing the winning name that was chosen for the black-footed penguin by the children who voted on BKCrown.com – Scooter.
“We’ve enjoyed a strong relationship with the Wildlife Conservation Society and we are excited to be working with them on this latest promotion,” said Alex Macedo, senior vice president, North American marketing, Burger King Corp. “Choosing the penguin’s name will allow children to feel a part of this young penguin’s life and will teach them that they can make a big difference in the world around them.”
To kick off the promotion, children had the opportunity to login at BKCrown.com and submit their name ideas from January 30th through February 19th. The five most popular names were posted on BKCrown.com, so children could come back to vote for their favorite from February 20th through March 4th. The winning name was announced on Tuesday, March 6th, followed by a naming ceremony for “Scooter” at the New York Aquarium.
“Our partnership with Burger King Corp. has helped us to educate young Americans about the importance of saving wildlife and wild places, while providing direct support for our conservation programs.” said Bertina Ceccarelli, Executive Vice President, Global Resources, Wildlife Conservation Society.
ABOUT THE BK CROWNTM/MC PROGRAM
The BK CROWNTM/MC Program has established a fund to help support charities involved in improving education and protecting the environment and wildlife. By visiting BKCrown.com, kids learn how Burger King Corporation’s charitable partners make a difference. Upon entering BK CROWNTM/MC Codes and clicking on their favorite cause, each kid’s vote helps BK® choose which charity to give back to, including Wildlife Conservation Society, National Parks Conservation Association, DonorsChoose.org, and Have It Your Way Foundation.
ABOUT BURGER KING CORPORATION
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates approximately 12,400 locations serving over 11 million guests daily in 79 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses. For more information on 3G Capital, please go to http://www.3g-capital.com. To learn more about Burger King Corp., please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
ABOUT WILDLIFE CONSERVATION SOCIETY
The Wildlife Conservation Society saves wildlife and wild places worldwide. We do so through science, global conservation, education and the management of the world's largest system of urban wildlife parks, led by the flagship Bronx Zoo. Together these activities change attitudes towards nature and help people imagine wildlife and humans living in harmony. WCS is committed to this mission because it is essential to the integrity of life on Earth. Visit www.wcs.org.
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CONTACT:
Michelle Miguelez Burger King Corp. 305/378-7277 mediainquiries@whopper.com Kristen Hauser Coyne PR 305/378-7457 khauser@coynepr.com
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