BURGER KING Restaurants and the CHEETOS Brand Unleash Very Cheesy Collaboration for Summer ‘16
June 27, 2016
New Mac n’ Cheetos™ Mashup Features CHEETOS® Crispiness Outside, Creamy Mac n’ Cheese Inside
MIAMI – June 27, 2016 – BURGER KING® restaurants and the CHEETOS® brand have collaborated for the first time to introduce new Mac n’ Cheetos™, making for a very cheesy summer. The new snack mashup is a portable combination of creamy mac n’ cheese covered with crispy CHEETOS® flavor. Mac n’ Cheetos™ are a tasty reimagination of classic mac n’ cheese that the CHEETOS® brand and BURGER KING® restaurants boldly dare to offer, starting June 27 for a limited time at participating restaurants.
For anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, Mac n’ Cheetos™ make the previously unthinkable a reality. Now with this cheesy treat, everyone can snack on-the-go whether en route to the beach or during a summer road trip.
“Mac n’ Cheetos™ are a doubly cheesy combination of warm mac n’ cheese covered with that crispy CHEETOS® flavor everyone loves,” said Axel Schwan, Executive Vice President and Global Chief Marketing Officer, for the BURGER KING® brand. “No one understands snacking better than CHEETOS®, and our expertise at BURGER KING® restaurants' is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.”
“Mac n’ Cheetos™ is a Dangerously Cheesy re-imagination of mac n’ cheese,” said Roberto Rios, Chief Marketing Officer, PepsiCo Foodservice. “The BURGER KING® brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.”
Mac n’ Cheetos™ come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating BURGER KING® restaurants.
About the BURGER KING® Brand
Founded in 1954, the BURGER KING®
brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®
, the BURGER KING®
system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING®
brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING®
brand, please visit the BURGER KING®
brand website at www.bk.com
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Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS
PEPSICO, INC., FRITO-LAY NORTH AMERICA