MIAMI – June 27, 2016 – BURGER KING^® restaurants and the CHEETOS^® brand have collaborated for the first time to introduce new Mac n’ Cheetos^™, making for a very cheesy summer. The new snack mashup is a portable combination of creamy mac n’ cheese covered with crispy CHEETOS^® flavor. Mac n’ Cheetos^™ are a tasty reimagination of classic mac n’ cheese that the CHEETOS^® brand and BURGER KING^® restaurants boldly dare to offer, starting June 27 for a limited time at participating restaurants.

 

For anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, Mac n’ Cheetos^™ make the previously unthinkable a reality. Now with this cheesy treat, everyone can snack on-the-go whether en route to the beach or during a summer road trip.

 

“Mac n’ Cheetos^™ are a doubly cheesy combination of warm mac n’ cheese covered with that crispy CHEETOS^® flavor everyone loves,” said Axel Schwan, Executive Vice President and Global Chief Marketing Officer, for the BURGER KING^® brand. “No one understands snacking better than CHEETOS^®, and our expertise at BURGER KING^® restaurants' is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.”

 

“Mac n’ Cheetos^™ is a Dangerously Cheesy re-imagination of mac n’ cheese,” said Roberto Rios, Chief Marketing Officer, PepsiCo Foodservice. “The BURGER KING^® brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.”

 

Mac n’ Cheetos^™ come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating BURGER KING^® restaurants. 

 

Founded in 1954, the BURGER KING^® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING^® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING^® brand, please visit the BURGER KING^® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram. 

 

CHEETOS^® is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.