BURGER KING® Restaurants Unveil NEW Smooth Roast Coffee, Fresh Flavored Iced Coffees and Lattés Blended by Seattle’s Best Coffee™
MIAMI – February 12, 2013 – “Perk” up and take your morning from good to great with the new, brewed and specialty coffee offerings at BURGER KING® restaurants! Burger King Worldwide, Inc. (NYSE: BKW) today revealed its refreshed coffee platform available in restaurants nationwide, blended by Seattle’s Best Coffee. Introducing a new, 100 percent Latin American arabica bean custom blend crafted with BK® guests in mind, consumers can opt for hot or iced coffee in a variety of delicious flavors like vanilla, mocha and caramel. Additionally, for the first time ever this March, guests are invited to indulge in a café-quality latté that is rich in flavor.
“BURGER KING® brand’s new specialty coffee line is the latest example of our commitment to delivering a great-tasting product customized to evolving consumer tastes,” said Eric Hirschhorn, vice president of global innovation, Burger King Worldwide, Inc. “Continuing to innovate and improve the BURGER KING® brand’s coffee and beverage platforms are among our top priorities for the year. With the help of our experienced partner, Seattle’s Best Coffee, we were able to collaborate, identify and develop the ideal custom blend that is perfect for our guests.”
“We know how important coffee is to BURGER KING® guests, and we’re focused on giving them a great cup – whether it’s iced or hot, morning or night,” said Jennifer Dimaris, vice president, brand management for Seattle’s Best Coffee. “That’s why we put more than 40 years of experience to work and used extensive testing to create a new coffee menu that is just right for BURGER KING® guests.”
The new BURGER KING® coffee menu includes an extensive line of 10 new great-tasting beverages custom-blended for our guests to enjoy:
These items are available at participating BURGER KING® restaurants nationwide, so be sure to stop by a local BK® restaurant for your next coffee break to try the new specialty coffee menu offerings today.
ABOUT BURGER KING WORLDWIDE
Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,600 locations serving over 11 million guests daily in 83 countries and territories worldwide. Approximately 95 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
ABOUT SEATTLE’S BEST COFFEE
Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle’s Best Coffee® is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle’s Best Coffee online at www.seattlesbest.com, become a member of the coffee community at www.facebook.com/SeattlesBestCoffee or follow Seattle’s Best Coffee on Pinterest for unique coffee inspiration at www.pinterest.com/seattlesbest.
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CONTACT:
Kristen Hauser, Coyne PR 305/378-7457 KHauser@coynepr.com
Sarah Rosanova, Zeno Group 312/396-9711 Sarah.Rosanova@zenogroup.com
BKW Communications 305/378-7277 mediainquiries@whopper.com
Not all products shown are available in every restaurant. Price and participation will vary. Note: Certain activities provided via this website may be covered by U.S. Patent 6,585,516
